{"id":145641,"date":"2025-09-11T07:53:09","date_gmt":"2025-09-11T12:53:09","guid":{"rendered":"https:\/\/www.etechgs.com\/?post_type=podcast&amp;p=145641"},"modified":"2025-09-11T07:53:09","modified_gmt":"2025-09-11T12:53:09","slug":"from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization","status":"publish","type":"podcast","link":"https:\/\/demo.etslabs.ai\/etech26\/podcast\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization\/","title":{"rendered":"From CX Strategy to CX Movement: How to Ignite Cultural Transformation Across Your Organization"},"content":{"rendered":"<p><span data-contrast=\"auto\">A strategy can guide you, but a movement transforms you. When customer experience shifts from being a set of goals on paper to a shared purpose that people live every day, that\u2019s when real cultural change begins.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About the Episode:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most organizations have a <\/span><b><span data-contrast=\"auto\">customer experience strategy<\/span><\/b><span data-contrast=\"auto\"> written down somewhere \u2014 but few have managed to turn it into a true <\/span><b><span data-contrast=\"auto\">CX movement<\/span><\/b><span data-contrast=\"auto\"> that inspires people at every level.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this episode of the <\/span><i><span data-contrast=\"auto\">Etech Leadership Table CX Podcast<\/span><\/i><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">Melissa Wood<\/span><\/b><span data-contrast=\"auto\"> sits down with <\/span><b><span data-contrast=\"auto\">Katie Stabler<\/span><\/b><span data-contrast=\"auto\">, CX Expert, consultant, and author of <\/span><i><span data-contrast=\"auto\">the CX-ISM<\/span><\/i><span data-contrast=\"auto\"> to uncover what it takes to move beyond strategies on paper and create cultural transformation that lasts.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Through stories, practical frameworks, and real-world lessons, Katie shares how leaders can breathe life into their CX efforts transforming them from checklists into a company-wide movement that people believe in, live, and champion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"auto\">Why You Should Watch:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">See the Difference Between a Strategy and a Movement: <\/span><\/b><span data-contrast=\"auto\">A strategy lives in documents. A movement lives in people. Katie explains why CX needs to go beyond structure and become part of company culture.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Get a 5-Step Leadership Blueprint: <\/span><\/b><span data-contrast=\"auto\">Learn Katie\u2019s practical framework for embedding CX into every corner of your organization from frontline to boardroom.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Turn Resistance into Advocacy: <\/span><\/b><span data-contrast=\"auto\">Discover why people resist change (hint: it\u2019s often fear) and how to involve them so they become champions of customer experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Measure What Really Matters: <\/span><\/b><span data-contrast=\"auto\">Don\u2019t stop at NPS or CSAT. Learn how to track cultural shifts, behavior changes, and business outcomes to see the long-term impact of CX.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Harness the Power of Storytelling: <\/span><\/b><span data-contrast=\"auto\">Understand how leaders can use stories to humanize data, connect emotionally, and remind teams why CX truly matters.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jH3dyYGgCrI?si=4rzUqAaKoRRjhypL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"auto\">What You\u2019ll Hear:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">The key differences between CX strategies and CX movements<\/span><\/li>\n<li><span data-contrast=\"auto\">Katie\u2019s 5 ways to embed customer-centric thinking at every level<\/span><\/li>\n<li><span data-contrast=\"auto\">How to address resistance to change with involvement and clarity<\/span><\/li>\n<li><span data-contrast=\"auto\">The blend of metrics that reveal true CX impact<\/span><\/li>\n<li><span data-contrast=\"auto\">Why storytelling is the foundation of sustaining CX transformation<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Meet the Experts:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/linkedin.com\/in\/katie-stabler-ccxp\"><b><span data-contrast=\"auto\">Katie Stabler <\/span><\/b><\/a><span data-contrast=\"auto\">\u2013 CX Leader, Consultant &amp; Author of CX-ISM<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/linkedin.com\/in\/melissawoodetech\"><b><span data-contrast=\"auto\">Melissa Wood<\/span><\/b><\/a><span data-contrast=\"auto\"> \u2013 Dean of Leadership Development, Etech<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p aria-level=\"3\"><b><span data-contrast=\"auto\">Watch Now and Start Your CX Movement<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whether you\u2019re leading a small team or shaping strategy for a global brand, this episode will give you practical tools and fresh inspiration to turn customer experience into more than just a plan. Because CX isn\u2019t a department. It\u2019s a movement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udc49 Watch the full episode now and ignite transformation in your organization.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udce2 Don\u2019t miss future conversations on leadership and CX \u2014 subscribe to the <\/span><a href=\"https:\/\/bit.ly\/4fQJ0rb\"><i><span data-contrast=\"auto\">Etech Leadership Table CX<\/span><\/i><\/a><span data-contrast=\"auto\"> Podcast.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strategy can guide you, but a movement transforms you. When customer experience shifts from being a set of goals [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":145642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"episode_type":"audio","audio_file":"https:\/\/www.etechgs.com\/wp-content\/uploads\/2025\/09\/podcast-video-of-Katie-Stabler-From-CX-Strategy-to-CX-Movement-How-to-Ignite-Cultural-Transformation-Across-Your-Organization.mp3","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"29:47","filesize":"41.26M","filesize_raw":"43266793","date_recorded":"2025-09-11 07:53:09","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"1","itunes_episode_type":"full"},"tags":[37,38,25,40,52,53,31,44,45,46,47,42,29],"series":[24],"resource_topics":[],"resource_industries":[],"class_list":["post-145641","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","tag-business","tag-customer","tag-customer-experience","tag-cxleadership","tag-emotional-intelligence","tag-employee-experience","tag-etech","tag-etechpodcast","tag-future-of-ai-in-contact-centers","tag-futureofcx","tag-humanandai","tag-leadershipdevelopment","tag-podcast","series-leadership-and-cx-podcast"],"acf":[],"episode_featured_image":"https:\/\/demo.etslabs.ai\/etech26\/wp-content\/uploads\/2025\/09\/Leadership-Table-sep-2025-Website-landing-2.jpg","episode_player_image":"https:\/\/demo.etslabs.ai\/etech26\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"https:\/\/demo.etslabs.ai\/etech26\/podcast-download\/145641\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization","player_link":"https:\/\/demo.etslabs.ai\/etech26\/podcast-player\/145641\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization","audio_player":"<a class=\"wp-embedded-audio\" href=\"https:\/\/demo.etslabs.ai\/etech26\/podcast-player\/145641\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization\">https:\/\/demo.etslabs.ai\/etech26\/podcast-player\/145641\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization<\/a>","episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/demo.etslabs.ai\/etech26\/feed\/podcast\/leadership-and-cx-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"TYCaHB3mkL\"><a href=\"https:\/\/demo.etslabs.ai\/etech26\/podcast\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization\/\">From CX Strategy to CX Movement: How to Ignite Cultural Transformation Across Your Organization<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/demo.etslabs.ai\/etech26\/podcast\/from-cx-strategy-to-cx-movement-how-to-ignite-cultural-transformation-across-your-organization\/embed\/#?secret=TYCaHB3mkL\" width=\"500\" height=\"350\" title=\"&#8220;From CX Strategy to CX Movement: How to Ignite Cultural Transformation Across Your Organization&#8221; &#8212; Etech Global Services LLC\" data-secret=\"TYCaHB3mkL\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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